Understanding the Future of Rural Affordable Housing

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As part of our work to support the provision of affordable housing in rural communities, we have been working with colleagues across the rural Thames Valley region and across England to build a better picture of the condition and future of existing rural affordable housing stock.

Much of the rural affordable housing currently in use was built between the post‑war period and the 1970s. While the need for affordable housing in rural areas has increased, in some areas the supply has declined. Homes have been sold onto the open market and not replaced locally. This trend is concerning for rural communities and presents a significant challenge for Rural Housing Enablers and Local Authorities seeking to increase housing supply to meet growing need.

To better understand what is happening and why, CCB is exploring how housing providers manage their rural housing stock and the factors that influence decisions to sell rural affordable homes.

In November 2025, Sovereign Network Group (SNG), West Berkshire’s main provider of rural affordable housing, gave a presentation to the West Berkshire Council Resources and Place Scrutiny Committee. A recording of the meeting is available to view here:
https://www.youtube.com/live/aDHDdoW76ik

Rural residents across Berkshire have shared concerns about the sale of affordable rural homes, many of which are owned by SNG. During their presentation, SNG explained their approach to stock management and the decision‑making process around property sales. This short film brings together some of the key points from that presentation and highlights the important questions it raised.

🎥 Watch the film:

To find out more about our research into the loss of rural affordable homes, please visit our project webpage:
Research into market sales of affordable rural homes | Connecting Communities in Berkshire

If you are aware of sales of affordable homes in your rural community, please let us know by completing our short survey:
https://www.surveymonkey.com/r/DNFBXP7

Alternatively, you can contact our Rural Housing Enabler directly at maria.kelly@ccberks.org.uk.

Affordable Rural Housing Project

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 by Maria Kelly, Rural Housing Enabler

We are delighted to be able to begin using a brand-new data tool to help us identify and understand affordable rural housing need in Berkshire parishes.  The Rural Affordable Housing Needs Model tool (RAHNM for short) was created for us by Arc4 Housing Consultancy . The tool draws on 2021 census data and live housing register data – completely anonymised –  to model supply and demand, and type of homes and information about those groups most likely to be in need in a given parish.  This data can be used alongside a Housing Need Survey and beforehand, to identify where we need to focus our work.

The RAHNM tool has been used to report to the Government on rural affordable housing need across England. It is being used successfully in Durham where Rural Housing Enablers there are able to create simple reports to show parish councils what the housing need is likely to be in their parish.   Rural Housing services in Oxfordshire and Buckinghamshire are currently working on RAHNMs for their respective areas.

We are still gathering housing data from five Local Authorities in Berkshire, but we can already use the census data to build a picture of need in Berkshire Parishes. We recently shared some of this data with Compton Parish Council, and it was clear that it supported what their recent housing need survey found as well as providing additional information.

Later this Autumn, once we have received the relevant housing data from our Local Authority Partners, we will hold a launch and information event for parish councils, local authority officers and councillors, and anyone else with a stake and an interest in affordable Rural Housing. Watch this space!

Want to know more? Contact Maria.Kelly@ccberks.org.uk

#RuralHousingWeek Spotlight: Meet Maria Kelly, Our Rural Housing Enabler

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As part of #RuralHousingWeek, we’re shining a light on the vital work being done to support Berkshire’s rural communities—and the people behind it. Meet Maria Kelly, our dedicated Rural Housing Enabler, who is helping to tackle the growing challenge of affordable housing in the countryside.

Building Momentum in Year Two

In March 2025, we entered the second year of our Affordable Rural Housing project, building on the successes and lessons of our first year. After nearly seven years without dedicated support for rural affordable housing in Berkshire, there was a clear need to re-establish connections with parish councils, raise awareness of the service, and understand the scale of the housing crisis in rural areas.

Thanks to strong local engagement—and support from figures such as Olivia Bailey, MP for Reading West and Mid Berkshire, who highlighted our work in a Westminster Hall debate—the project is gaining real momentum.

Maria Kelly says:
“The housing crisis is hitting rural areas hard. Too often, affordable homes go to those with no local connection—leaving communities feeling overlooked. We’re working to change that.”

Working with Rural Parishes

Since April 2024, Maria has worked closely with five rural parishes to identify local housing needs:

  • Beech Hill
  • Beenham
  • Compton
  • Waltham St Lawrence
  • Horton

Each parish faces unique challenges, but common themes include limited land availability, pressure on housing waiting lists, and a strong desire for homes that meet local needs. In several areas, we are now exploring potential sites and housing providers for rural exception site developments—small-scale, locally driven housing projects that prioritise people with a connection to the parish.

Looking Ahead: Priorities for 2025

As we continue our work, our key priorities for the year include:

  • Continuing Housing Needs Surveys and supporting parishes progressing toward affordable housing
  • Using census data to map housing need across Berkshire and identify areas of greatest need
  • Sharing insights with parish councils to inform local decision-making
  • Advocating for local connection policies on new and existing rural affordable homes
  • Gathering feedback from tenants on Berkshire RES sites to understand the impact of our work
  • Collaborating regionally through the Rural Thames network to improve access to affordable rural housing

Get Involved

We believe that stronger rural communities start with secure, affordable homes. If you’re part of a parish council or community group and want to explore how we can support your area, we’d love to hear from you. Email Maria.Kelly@ccberks.org.uk

📍 Learn more about our work:
👉 ccberks.org.uk/our-projects/rural-affordable-housing

Building Futures: Spotlight on Rural Housing at National Conference

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Connecting Communities in Berkshire joins national call to action for affordable rural homes

We were proud to take part in the recent Rural Housing Conference, held on 30 April 2025 at the historic Coram campus in London. Organised by English Rural and Action with Communities in Rural England (ACRE), the event gathered policymakers, housing professionals, and community advocates to confront the urgent and growing crisis in rural housing.

Attending on behalf of CCB was Rural Housing Enabler Maria Kelly, who joined others in championing the importance of truly affordable homes for rural communities.

The conference, titled Affordable Rural Housing: Opportunity in Changing Times, was marked by a keynote address from HRH The Princess Royal. She offered a powerful reminder that rural housing is about more than buildings:

“We aren’t just talking about houses — we’re talking about the people and communities that make our countryside live and breathe.”

The day laid bare the depth of the challenge facing rural areas:

  • The average rural house price has reached £418,400, compared to average rural earnings of just £25,600.
  • Only 10% of new affordable homes are built in rural areas, though these areas are home to 18% of the population.
  • Investing in rural housing could unlock as much as £87 billion a year in productivity, while strengthening local economies and jobs.

Speakers from across sectors—including planning, faith groups, and economic development—urged a coordinated national effort. Solutions discussed included planning reform, incentives for landowners, and sustained funding for Rural Housing Enabler programmes.

Photo by Matt Pereira Photography / English Rural

Maria said: “What really struck me was how deeply rural housing is tied to community life. Affordable homes mean local families can stay close, young people can build their futures, and essential services can survive. There’s a real opportunity now to make lasting change, and I left the conference energised and hopeful about what we can achieve together.”

Dame Fiona Reynolds captured the overarching theme of the day:

“This is about building more than homes. It’s about building futures.”

Affordable Housing Initiative in Beenham

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Since April our Rural Housing Enabler Maria has been working with Beenham Parish Council to help them identify affordable housing need in Beenham and look at options for developing affordable homes for local people in the Parish.

A Housing Needs Survey was completed in September 2024, and the results were presented to Beenham residents at a public meeting on the 29th October at the Victory Hall. This meeting was also an opportunity for residents to share stories about the impact of insufficient affordable housing in the village on individuals and the community as a whole, and ask questions about what happens next, once housing need has been identified.

David Hancock, Parish Councillor, described succinctly how the cost of housing was affecting the community. He said:

“As young adults having families, many of us had the benefit of becoming house owners or having affordable rents because property prices were cheaper relevant to income. In Beenham today the cheapest house is 7 times annual income. Previously, we were able to choose where we lived, so we were able to grow up with family near us in a community we knew, if we wanted to. Communities could sustain local schools and some amenities. As people moved on from running the community’s clubs and associations we had their successors, young people rooted in the community. Today that is being lost in Beenham. We can change this and that is why we started this initiative with the full backing of the Parish Council and the indispensable support of CCB.”

Acting Headmistress of the local school, Sophie McBean, made a statement about the problems facing the school due a to lack of accordable homes in the parish:

“Beenham has very little housing that is affordable for young families. When applying for school places, families fall in the catchment of the school they live closest to, so making the village more accessible for young families will help to increase pupil numbers in the school. Pupil numbers are vital for every school but make a particular impact on small schools such as Beenham Primary School. School funding is allocated per child, so in simple terms, the more children in school equates to more money to spend on providing an excellent education for all of our pupils.”

With around 50 people in attendance there was lively discussion about housing issues and potential sites for new homes, and with a wide range of views in the community about new developments, past housing initiatives, infrastructure, and the importance of local connections criteria, the Parish Council did an excellent job of allowing everyone to speak and be heard.

As affordable housing need HAS been identified in Beenham, the next step will be to visit potential locations for homes with a local planning officer to assess site viability and start to approach relevant landowners. As with any community, there will be supporters and those with concerns or objections at every stage of the process. Beenham Parish Council have taken great care to keep the community informed and use local social media sites to share information and answer residents questions. This is just the beginning of the process for Beenham, having an active and engaged parish council who listen to and inform residents has been key to the projects success so far.

If you’d like to know more about our Rural Affordable Housing project please click here.