Connecting Communities in Berkshire joins national call to action for affordable rural homes

We were proud to take part in the recent Rural Housing Conference, held on 30 April 2025 at the historic Coram campus in London. Organised by English Rural and Action with Communities in Rural England (ACRE), the event gathered policymakers, housing professionals, and community advocates to confront the urgent and growing crisis in rural housing.

Attending on behalf of CCB was Rural Housing Enabler Maria Kelly, who joined others in championing the importance of truly affordable homes for rural communities.

The conference, titled Affordable Rural Housing: Opportunity in Changing Times, was marked by a keynote address from HRH The Princess Royal. She offered a powerful reminder that rural housing is about more than buildings:

“We aren’t just talking about houses — we’re talking about the people and communities that make our countryside live and breathe.”

The day laid bare the depth of the challenge facing rural areas:

• The average rural house price has reached £418,400, compared to average rural earnings of just £25,600.

• Only 10% of new affordable homes are built in rural areas, though these areas are home to 18% of the population.

• Investing in rural housing could unlock as much as £87 billion a year in productivity, while strengthening local economies and jobs.

Speakers from across sectors—including planning, faith groups, and economic development—urged a coordinated national effort. Solutions discussed included planning reform, incentives for landowners, and sustained funding for Rural Housing Enabler programmes.

Maria said: “What really struck me was how deeply rural housing is tied to community life. Affordable homes mean local families can stay close, young people can build their futures, and essential services can survive. There’s a real opportunity now to make lasting change, and I left the conference energised and hopeful about what we can achieve together.”

Dame Fiona Reynolds captured the overarching theme of the day:

“This is about building more than homes. It’s about building futures.”